In the same sense that you want to have a consistent color scheme, you also need to choose a theme to focus on. Don’t feel tied down by these champion filters though - you might stumble on the next great aesthetic by experimenting! Have a theme. Juno, Gingham, and Lark trail as close second choices.

The most liked and most used filter in the world is Claredon - it highlights and brightens while adding subtle depth and saturation to any photo. This is good advice, as 18% of all Instagram posts use a filter. “Using the same apps and filters to edit all of your photos is important,” Joelle explains.

So, you’ve chosen your colors, you’re being consistent with your lighting - now you can really start making an impact by limiting yourself to key filters, too. “I make sure to have a similar color palette in all of my photos,” she says, “But as well, I take all of my shots in similar lighting conditions.” Marisel Salazar, whose wildly popular Instagram account on food and NYC lifestyle, uses consistent colors (her favourites) to stand out. This helps make your stockpile of images and videos look like one curated collection, rather than a jumbled hoard of disconnected moments.

The first big thing to decide for your Instagram account - before you start fretting about hashtags and more advanced engagement - is a basic color scheme or color palette. If your images and account looks great, well THEN your followers will read what you have to say.” “People will just not bother to read your captions if the images you’re using don’t look good.

You don’t want to just dump any old images into your Instagram and hope your accompanying messaging and content will reach them, Kat explains. Of course messaging and captions are very important to your audience, but the visual aspects of your account are what resonate first.

Cool instagram grids